PETOWN Africa×LinqLabs Shall we?

A letter from Randle Avenue · Surulere,

Dear PETOWN family,

Kind hands on Randle Avenue.

Clinic, pet shop and grooming, now bookable from a phone.

Book a visit Read the letter

Go on, tap it. It works.

Make room for Bruno.

Pick a pet, a service and a time. That is the whole booking, on any phone, for the clinic, the shop and the grooming room.

Sample pets and times. Service prices from your website.

Waiting for a booking
4.4 from 54 reviews
Check-up from ₦2,000
"Kind staff"

01 Just like you

PETOWN Africa at 47 Randle Avenue: shutters down, the PETOWN board by the door and the heartbeat painted on the wall
47 Randle Avenue, Surulere.
The board by the door, the heartbeat on the wall.

Dear PETOWN family,

I'm Alex. I'm a designer, and with my brother I run LinqLabs, a design and build studio here in Lagos. I live on your street.

Your shopfront already says who you are: the triangles, the paw prints on the door, the heartbeat painted along the wall. Fifty-four people have reviewed you on Google, and the tag that comes up most is "kind staff".

Online, you've started too: a website, a marketplace and a franchise page. But when a customer presses "Book Now", it doesn't book yet. That's the one thing I'd love to help you finish.

This page is what I think that could look like on a phone. Everything on it was made for PETOWN Africa, and only for PETOWN Africa.

AlexAlex LawalCo-founder, LinqLabs

02 We did our homework

You've already built most of it. The pieces just don't talk yet.

Before writing a word, we studied every public trace of PETOWN Africa: your shopfront, your two websites, your listings and your feeds. This is what we found.

Your story, as your websites tell it

  1. 2001"Founded in 2001", says your footer, under Dasosao Company LTD
  2. 2020pettownafrica.com is registered
  3. 2024Nine services priced on the site, from a ₦2,000 check-up
  4. 2025pettown.shop opens: 265 products, same-day Lagos delivery
  5. NextOne home that books, sells and delivers

Three front doors. They don't open onto each other.

Your Wix site has 132 products and nine services. Your marketplace has 265 products and delivery. A franchise page invites partners across Nigeria. Your homepage doesn't link to the marketplace, so a customer who lands there may never find it.

01pettownafrica.comWix, since 2020132 products · 9 services
02pettown.shopMarketplace, since 2025265 products · delivery
03Partner with PETOWNFranchise page"vet booking" for partners
✕ not linked

Your customers already love you.

Google shows the reputation you've earned on Randle Avenue. None of it is on your website yet.

4.4stars on Google, from 54 reviews
39of those 54 are five-star
6reviews tagged "kind staff", the top tag
0reviews shown on your website

The reputation is earned. Your website just doesn't show it yet.

Sources: Google Maps listing, checked 16 October 2026.

We pressed your "Book Now".

On your Full Dog Grooming and Pet Check-up pages, the button opens this message. We tested 2 of your 9 services, and both stopped here. Every customer who gets this far was ready to book.

Source: pettownafrica.com service pages, tested on 2 of 9 services, 16 October 2026.

Full Dog Groomingfrom ₦6,000 Book Now

"Sorry, this service is not yet available for online bookings. Please contact us"

Three places, three sets of opening hours.

A customer checking on a Sunday morning gets three different answers, depending on where they look.

Sources: pettownafrica.com, Google Maps, pettown.shop/contact, checked 16 October 2026.

Your websiteMon to Sat8am to 7pmSunday: closed
GoogleMon to Sat8am to 7pmSunday: 2pm to 4pm
pettown.shopMon to Fri9am to 6pmWeekends: closed

Three small things, found kindly.

  1. Template text is still live.Your Pet Bathing card reads "Use this area to describe one of your services."
  2. One "Call" link can't connect.One of the two phone links on your homepage is a digit short.
  3. Three pages are empty.Housecall, Online Store and Pet Hotel open to blank pages.

Source: pettownafrica.com, checked 16 October 2026.

You already win the search.

Search Google Maps for a pet clinic and groomer in Surulere and PETOWN comes first of five, and it's the only one linking a working website of its own. The traffic is already arriving. The site just needs to turn it into bookings.

Source: Google Maps search, signed out, 16 October 2026.

The customers are already here, and on their phones.

66.2%

of Nigerian pet owners use a vet, the most-used pet service

TGM Research, 2023
75.2%

of Nigerian web traffic is on mobile

StatCounter, September 2026
95%

of surveyed Nigerian smartphones have WhatsApp

Orange and KPMG, 2025 (reported)

Nearby, nobody has nailed it. Lekki already books online.

Online booking is not a big-city luxury any more. One Lekki clinic takes appointments on its site today. In Surulere, the spot is open.

  • Critters Veterinary Centre, Lekki4.6 from 373 reviews. Books appointments online.
  • Denis Place Veterinary Services, Surulere4.8 from 125 reviews. No website on its listing.
  • Paws and Claws Clinic, Surulere4.2 from 96 reviews. Its listed website doesn't load.

Let's put it in naira.

Move the sliders to your real numbers. Ours are deliberately modest placeholders.

Illustrative model: online bookings a week × average visit × 4 weeks. Anchor: your own prices, a ₦2,000 check-up and a full groom from ₦6,000 (pettownafrica.com, 16 October 2026).

Booked through your site, every month₦0That's ₦0 a year.

03 Bringing 10% to life

We didn't stop at an idea. We started building it.

Three offers: one website that books and sells, a booking flow your customers can finish, and the sign your shopfront doesn't have yet. Here's the first ten percent of each. The other ninety we'd build with your team.

A

The sign goes up. Your wall already has the heartbeat; now it gets your name.

B

The brand. Redrawn from your own logo, not replaced.

Colour, measured from your logo and your wall

Type

AaAa

Gabarito: round and heavy like your letters, without copying them. Instrument Serif: the warm, handwritten voice, like your "Africa".

One home, three doors

ClinicCheck-ups, boarding, care
Pet ShopFood, treats, toys, delivered
GroomingBaths, cuts, nails

In the wild

Kind hands,
happy pets.
PETOWN AFRICA · RANDLE AVECLINIC · PET SHOP · GROOMING

Pet check-up2,000

Nail clipping1,000

TOTAL₦3,000

See you and Bruno soon
PETOWN AfricaFrom Randle Avenue, same day
C

The flow, start to finish: book Bruno in, then send his food home.

  1. 01

    Pick a door

    Clinic, Pet Shop or Grooming, in the order your sign already uses.

  2. 02

    Fill the basket

    Food, treats and toys, with your prices, from either of your two shops.

  3. 03

    Book the visit

    Who it's for, the service, the time. Booked, with a reminder on WhatsApp.

  4. 04

    Delivery or pickup

    Same day in Lagos, or collected at Randle Avenue.

  5. 05

    On its way

    A rider from Randle Avenue, tracked to the door.

Prototype with sample pets, times and shop prices. Service prices are from your website (16 October 2026).

04 Don't worry, we've been here before

We've built the booking and the basket before.

LinqLabs is a design and build studio in Lagos. The people who design it are the people who ship it.

Fabby's Fashion: the fitting booking form with its date picker open
Brand · Website · Booking

Fabby's Fashion

A womenswear atelier in Lagos. Brand system, motion and a shop with bag, quick view, currency switch and checkout on WhatsApp, plus a fitting booking that hands the request to WhatsApp.

Captured from the live site, 16 October 2026
HIM: the checkout, Where should it go?, with the order and the Pay button
Ordering · Checkout

HIM

A menswear shop built for a friend. Its checkout asks one clear question, "Where should it go?", with a Lagos-aware address field, naira prices checked on the server and each order recorded once. The same path a bag of dog food would take to a door in Surulere.

See the shop

05 Let's do this

So, Owner: shall we build this together?

How we'd start

  1. 01One home that books and sells

    pettownafrica.com and pettown.shop as one site, in your own brand.

  2. 02Bookings customers can finish

    Clinic, grooming and boarding, confirmed on WhatsApp.

  3. 03The sign your shopfront is waiting for

    The fascia above your shutters, made from your own logo.

With admiration,

AlexLinqLabs · Design and build studio, Lagos